MultiChoice and The rise of Nigeria’s Football Fan Culture
Football fanship is a means of social bonding that defies ethnic and religious divides among Nigerians. On weekends, avid football fans who profess loyalty to European clubs would do anything to avoid missing their favourite teams’ matches. Europe is the dream destination for footballers and managers who aspire to perform at the highest level. Little wonder that European teams, particularly those in the English Premier League, Spanish La Liga and Italian Serie A, attract the best talents and boast the largest number of supporters from across the world including Nigeria. Besides the thrill of exciting matches, many fans identify with these teams for various reasons. For some, support for a countryman plying his trade with a team translates to support for the whole team. Some others support a team out of love for a manager, while others generally develop fondness for a club from recurrent viewing of their matches. While those who barely watch football wonder why grown men and women